This Week S Podcast Episode A Close Look At The Federal Trade This week’s podcast episode: a close look at the federal trade commission’s updates to its guides on the use of endorsements and testimonials in advertising and proposed rule on the use of consumer reviews and testimonials by barbara s. mishkin on october 5, 2023 posted in ftc, regulatory and enforcement. The federal trade commission today announced it has finalized an updated version of its endorsement guides, which provide agency guidance to businesses and others to ensure that advertising using reviews or endorsements is truthful.
Federal Trade Commission And Its Disclosure Guidelines In june 2023, the ftc updated its guides that set forth the ftc’s position on how section 5 of the ftc act, which prohibits unfair or deceptive acts or practices, applies to the use of endorsements and testimonials in advertising. the updates are intended to address the increasing use of digital and social media marketing. On july 26, 2023, the federal trade commission (“ftc”) revised its guides concerning use of endorsements and testimonials in advertising (“guides”) to address social media influencing and provide businesses with refreshed guidance for soliciting and using endorsements and testimonials. while truth in advertising standards remain unchanged, including the importance of claim. The lead up to the july fourth holiday was a busy time for endorsement and testimonial watchers—the ftc issued (i) its final, updated guides to the use of endorsements and testimonials in advertising, (ii) an updated version of its companion faqs—the endorsement guides: what people are asking (with 40 new questions and lots of updated answers and an example), and (iii) its proposed trade. The federal trade commission (ftc or commission) finalized its updates to the guides concerning the use of endorsements and testimonials in advertising (the endorsement guides) and published the revised version on june 29, 2023.
Fillable Online Audit Of The Federal Trade Commission S Compliance With The lead up to the july fourth holiday was a busy time for endorsement and testimonial watchers—the ftc issued (i) its final, updated guides to the use of endorsements and testimonials in advertising, (ii) an updated version of its companion faqs—the endorsement guides: what people are asking (with 40 new questions and lots of updated answers and an example), and (iii) its proposed trade. The federal trade commission (ftc or commission) finalized its updates to the guides concerning the use of endorsements and testimonials in advertising (the endorsement guides) and published the revised version on june 29, 2023. A close look at the federal trade commission’s updates to its guides on the use of endorsements a. The federal trade commission recently released updated guides concerning the use of endorsements and testimonials—commonly referred to as the “endorsement guides.” the updated endorsement guides, which were closely followed by the commission’s proposal of a new endorsement related rule, serve as the latest signal of heightened scrutiny and enforcement in this area.
Augmenting The Investigations Capacity Of The Federal Trade Commission A close look at the federal trade commission’s updates to its guides on the use of endorsements a. The federal trade commission recently released updated guides concerning the use of endorsements and testimonials—commonly referred to as the “endorsement guides.” the updated endorsement guides, which were closely followed by the commission’s proposal of a new endorsement related rule, serve as the latest signal of heightened scrutiny and enforcement in this area.