Ftc Finalizes Updated Endorsement And Testimonial Guides All About The commission vote approving publication of the final revised endorsement guides was 3 0. the primary staff member on this matter is michael ostheimer in the ftc’s bureau of consumer protection. the federal trade commission works to promote competition and protect and educate consumers. Thirteen months after proposing sweeping changes to its endorsements and testimonial guides (guides), the federal trade commission (ftc) has finalized its revised guidelines and released an updated set of faqs to help guide the industry with respect to the proper use of customer reviews, influencer marketing, and traditional endorsements and testimonials. the new guides are over 80 pages. we.
Venable Llp On Linkedin Ftc Finalizes Updated Endorsement And The lead up to the july fourth holiday was a busy time for endorsement and testimonial watchers—the ftc issued (i) its final, updated guides to the use of endorsements and testimonials in advertising, (ii) an updated version of its companion faqs—the endorsement guides: what people are asking (with 40 new questions and lots of updated answers and an example), and (iii) its proposed trade. On june 29, 2023, the federal trade commission (“ftc”) released its final version of its revised guides concerning the use of endorsements and testimonials in advertising (the “revised endorsement guides”). the revised endorsement guides closely resemble the revisions the ftc proposed in may 2022 (which we previously summarized here) with some minor modifications. below is a brief. Federal trade commission issued final revisions to endorsement guides, proposed new rule for consumer reviews and testimonials, and updated ftc staff guidance. this. Watch this space for best practices on using endorsements and testimonials in advertising, and for updates on actions brought under the new endorsement guides. [view source.].
14 Years In The Making Ftc Unveils Updated Ftc Endorsement Guides Federal trade commission issued final revisions to endorsement guides, proposed new rule for consumer reviews and testimonials, and updated ftc staff guidance. this. Watch this space for best practices on using endorsements and testimonials in advertising, and for updates on actions brought under the new endorsement guides. [view source.]. The federal trade commission (ftc) recently finalized updates to its guides concerning the use of endorsements and testimonials in advertising (guides), which address the ftc's latest thinking about how the truth in advertising standards under the ftc act apply to endorsement and review related issues. What about the ftc's guides concerning use of endorsements and testimonials in advertising (endorsement guides), revised in 2023? get plain language guidance from the ftc related to reviews, social media influencers, and for complying with the consumer review fairness act.
Ftc Releases Updated Endorsement Guides The Blacklist Alliance The federal trade commission (ftc) recently finalized updates to its guides concerning the use of endorsements and testimonials in advertising (guides), which address the ftc's latest thinking about how the truth in advertising standards under the ftc act apply to endorsement and review related issues. What about the ftc's guides concerning use of endorsements and testimonials in advertising (endorsement guides), revised in 2023? get plain language guidance from the ftc related to reviews, social media influencers, and for complying with the consumer review fairness act.
In A One Two Three Punch The Ftc Issues Updated Endorsement Guides