Ftc Seeks Public Comment On Proposed Updates To Endorsement Guides The endorsement guides advise businesses on what practices may be unfair or deceptive in violation of the ftc act, and they were last revised in 2009. in may 2022, the ftc announced it was seeking public comments on proposed updates to the guides to reflect the ways advertisers now reach consumers to promote products and services, including. Ftc seeks public comment on proposed updates to endorsement guides the bottom line ftc guidance continues to evolve as new forms of marketing gain popularity. companies should do all they can to align their endorsement practices with the ftc’s proposed guidance — including with regard to social media, influencers and consumer reviews.
Ftc Seeks Public Comment On Green Guides Updates Jones Day During a virtual open meeting, the federal trade commission unanimously approved a request for public comment on proposed amendments to its guides concerning the use of endorsements and testimonials in advertising. the endorsement guides, enacted in 1980 and last amended in 2009, provide guidance to ensure that advertising using endorsements and testimonials is truthful and not misleading. in. The federal trade commission (ftc) unveiled its proposed updates to the ftc’s guides concerning the use of endorsements and testimonials in advertising (the endorsement guides or guides) at its recent open meeting on may 19, 2022, followed by publication of a notice requesting public comments (notice). more than two years after first seeking public comments on the endorsement guides, the ftc. Two years after seeking public comment on whether the endorsement guides should be revised, the ftc has finally released its proposed updates, drawing from the very same consent orders and other guidance the ftc has developed in the past decade. The federal trade commission ("ftc" or "commission") is seeking public comment on proposed revisions to its guides concerning the use of endorsements and testimonials in advertising ("the guides").
Proposed Changes To Ftc Endorsement Guides The Pma Two years after seeking public comment on whether the endorsement guides should be revised, the ftc has finally released its proposed updates, drawing from the very same consent orders and other guidance the ftc has developed in the past decade. The federal trade commission ("ftc" or "commission") is seeking public comment on proposed revisions to its guides concerning the use of endorsements and testimonials in advertising ("the guides"). The ftc announced in may 2022 that it was seeking public comments on proposed updates to the endorsement guides. the newly finalized endorsement guides, which incorporate the public’s comments, include the following guidance to advertisers:. Summary: the federal trade commission (“ftc” or “commission”) is seeking public comment on proposed revisions to its guides concerning the use of endorsements and testimonials in advertising (“the guides”). dates: comments must be received on or before [insert date 60 days after date of publication in the federal register].
Ftc Updates Endorsement Guides Above The Fold The ftc announced in may 2022 that it was seeking public comments on proposed updates to the endorsement guides. the newly finalized endorsement guides, which incorporate the public’s comments, include the following guidance to advertisers:. Summary: the federal trade commission (“ftc” or “commission”) is seeking public comment on proposed revisions to its guides concerning the use of endorsements and testimonials in advertising (“the guides”). dates: comments must be received on or before [insert date 60 days after date of publication in the federal register].
Deadline Set For Comments On Proposed Updates To Ftc Endorsement Guides