Ftc Updates Endorsement Guides Above The Fold Late last week, the federal trade commission (“ftc”) announced that it had updated its guides concerning the use of endorsements and testimonials in advertising (“endorsements guides”) to clarify guidance for advertisers with the goal of combating deceptive reviews and endorsements in violation of the ftc act. according to the ftc’s announcement, the revisions include: 1. The commission vote approving publication of the final revised endorsement guides was 3 0. the primary staff member on this matter is michael ostheimer in the ftc’s bureau of consumer protection. the federal trade commission works to promote competition and protect and educate consumers.
Ftc Seeks Public Comment On Proposed Updates To Endorsement Guides The federal trade commission recently released updated guides concerning the use of endorsements and testimonials—commonly referred to as the “endorsement guides.” the updated endorsement guides, which were closely followed by the commission’s proposal of a new endorsement related rule, serve as the latest signal of heightened scrutiny and enforcement in this area. 2023 updates to the endorsement guides changes to certain definitions: endorser endorsement additional guidance on what is a material connection and when and how to disclose new section on child directed endorsements liability of advertisers, endorsers, agencies and social media platforms. The ftc recommends in the revised endorsement guides that advertisers provide guidance to their endorsers, monitor compliance, and take action to remedy non compliance. this approach, the ftc now notes, is not a safe harbor, but should reduce the incidence of deceptive claims and reduce an advertiser’s odds of facing an ftc enforcement action. In updating the guides, the ftc took into account recent enforcement proceedings and public comments filed since the ftc announced the proposed updates in may 2022. the revised guides are intended to provide clarity and updates to the previous guidance, in light of current advertising trends and the continually evolving landscape of social media and technology. the updated guides make a number.
Proposed Changes To Ftc Endorsement Guides The Pma The ftc recommends in the revised endorsement guides that advertisers provide guidance to their endorsers, monitor compliance, and take action to remedy non compliance. this approach, the ftc now notes, is not a safe harbor, but should reduce the incidence of deceptive claims and reduce an advertiser’s odds of facing an ftc enforcement action. In updating the guides, the ftc took into account recent enforcement proceedings and public comments filed since the ftc announced the proposed updates in may 2022. the revised guides are intended to provide clarity and updates to the previous guidance, in light of current advertising trends and the continually evolving landscape of social media and technology. the updated guides make a number. In the most recent, and significant, reminder of the ftc’s interest in this area, on june 29, 2023, it released its long awaited finalized updates to the guides concerning the use of endorsements and testimonials in advertising (the “endorsement guides”), along with related business guidance. According to the dictionary, an endorsement is a recommendation of something or an expression of approval or support for something, but the endorsement guides are talking about a particular type of endorsement. as used in the guides, an endorsement is an advertising message that consumers are likely to believe reflects the opinions or beliefs of someone other than the sponsoring advertiser. so.
Federal Trade Commission Ftc Updates Endorsement Guides Paul Dughi In the most recent, and significant, reminder of the ftc’s interest in this area, on june 29, 2023, it released its long awaited finalized updates to the guides concerning the use of endorsements and testimonials in advertising (the “endorsement guides”), along with related business guidance. According to the dictionary, an endorsement is a recommendation of something or an expression of approval or support for something, but the endorsement guides are talking about a particular type of endorsement. as used in the guides, an endorsement is an advertising message that consumers are likely to believe reflects the opinions or beliefs of someone other than the sponsoring advertiser. so.
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