Iab Challenges Ftc Commercial Surveillance Rulemaking Big industry players—including Comcast, Disney, Google and Netflix—with IAB suing FTC for the first time in history, arguing the rule is overkill, an unnecessary burden on businesses and even A recent study by the Federal Trade Commission (FTC) has unveiled alarming practices of mass surveillance employed by major social media and internet companies The report, published following
Iab Challenges Ftc Commercial Surveillance Rulemaking As we discussed when the rule was finalized in 2024 (read more here), the FTC’s Click-to-Cancel rule amends the agency’s Negative Option Rule, targeting deceptive subscription practices that
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