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How To Choose The Best Marketing Framework Strategic marketing management is all about helping the organization develop a unique identity in the market, grow its businesses geographically and serve the customers better than the competitors. strategic marketing is a continuous process of developing marketing strategies taking into consideration the constantly evolving trends in the business environment and by giving utmost importance to. The sixth edition of a framework for marketing management is a concise paperback adapted from philip kotler and kevin lane keller’s fifteenth edition of marketing management. its streamlined approach will appeal to those who want an authoritative account of current market ing management practices and theory plus a text that is short enough to allow the incorporation of outside cases.
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