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Despite Social Media Uproar Few Looked To Cancel Netflix After Netflix’s success in marketing has been driven by its use of data science and analytics, which are both strong suits of ai. but, netflix saves $1b annually? netflix is an american multinational entertainment company founded on august 29, 1997, in scotts valley, california. In a published paper on netflix’s recommender system, netflix employees stated “the combined effect of personalization and recommendations saves us more than $1b per year” [1]. Netflix's uses ai in marketing to offer personalized viewing experiences, improve content creation process and achieve cost savings of $1b y. Netflix's vp of product innovation and chief product officer neil hunt published a paper stating that some algorithms help them save $1 billion each year.
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