Comparative Study Of Investors Preference Towards Banking And Stock In this study researcher also analyzed the satisfaction level of retail investors about the information provided by brokers relating to various aspects of mutual funds. The preference to the investment avenues like bank deposits, real estate, gold , provident fund and the like has come down especially due to fall in interest rates coupled with rising influence and mutual funds have obviously become a viable alternative.

Pdf An Empirical Study Of Fund Preference Of Direct Investors Towards Investment in mutual funds is affected by the perception of the investors. the study focuses on identify the investor’s perception towards mutual funds and to analyze the factors influencing investors’ perception towards mutual fund, the survey was conducted in vellore district and data was collected by applying convenience method of sampling. It will help the mutual fund companies to create new and innovative product according to the orientation of investors. the research aims at finding out the factors affecting investment decision on mutual funds according to mutual fund investors as well as distributors perspective and its preference over retail investors. This research paper focused on number of factors that highlights investors’ behaviour towards mutual funds and preferences of investors. the impact of various demographic and behavioural factors on investors has been studied. Also, to understand the factors that affect the preference of investors towards mutual funds vis a vis other investment alternatives we have designed an open ended question.

Pdf An Empirical Study On Investors Preference For Mutual Fund This research paper focused on number of factors that highlights investors’ behaviour towards mutual funds and preferences of investors. the impact of various demographic and behavioural factors on investors has been studied. Also, to understand the factors that affect the preference of investors towards mutual funds vis a vis other investment alternatives we have designed an open ended question. Abstract the indian mutual fund industry is growing rapidly and this is reflected in the increase in assets under management of various fund houses. mutual fund investment is less risky than directly investing in stocks and is therefore a safer option for risk averse investors. the present paper aims at finding out the factors affecting to investors’ preference towards mutual funds. this. In the present study the researcher focused on the retail investors who invest in mutual fund directly without any agent. resurcher also studied the factors that they consider while taking.

A Comparative Study Of Investor S Preference Towards Banking And Stock Abstract the indian mutual fund industry is growing rapidly and this is reflected in the increase in assets under management of various fund houses. mutual fund investment is less risky than directly investing in stocks and is therefore a safer option for risk averse investors. the present paper aims at finding out the factors affecting to investors’ preference towards mutual funds. this. In the present study the researcher focused on the retail investors who invest in mutual fund directly without any agent. resurcher also studied the factors that they consider while taking.

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