Resonance Josh Bernoff Submitting this form will also add you to the wobs mailing list. Follow josh bernoff and explore their bibliography from amazon's josh bernoff author page.
Project Josh Bernoff Josh bernoff is an expert on how business books can propel thinkers to prominence. book projects on which he collaborated have generated more than $20 million for their authors. josh’s most recent book is writing without bullshit: boost your career by saying what you mean (harper business, 2016). toronto’s globe and mail called it “a […]. This is why you, as a writer, need to craft an emotional experience for the reader, regardless of whether you’re writing fiction or nonfiction. every word you type, every diagram you include, what you decide about the cover and the title — all these bits of the experience will, taken together, create a resonance in the reader. Josh bernoff brings an invaluable mix of clarity, honesty, and actionable insight to the art and science of creating a resonant, relevant business book. in doing so, he has lived up to his own title’s lofty ambitions and built the best bible an aspiring business author could ask for. Think about a book that comes to mind. it might be a book you’ve received as a gift, a book you bought long ago, a book you stumbled upon in your bookcase. how does the book make you feel? excited, as if a whole new world has been revealed? intrigued by new ideas? relieved that… read more the resonance of books subscribe.
Josh Bernoff Content Marketing Conference Josh bernoff brings an invaluable mix of clarity, honesty, and actionable insight to the art and science of creating a resonant, relevant business book. in doing so, he has lived up to his own title’s lofty ambitions and built the best bible an aspiring business author could ask for. Think about a book that comes to mind. it might be a book you’ve received as a gift, a book you bought long ago, a book you stumbled upon in your bookcase. how does the book make you feel? excited, as if a whole new world has been revealed? intrigued by new ideas? relieved that… read more the resonance of books subscribe. Here are 7 reasons why. 1. thought leaders’ ideas succeed based on emotional resonance, not truth the thought leader’s job is get you to believe in what they have to say, and to share that idea. the key strategies are capturing your attention with a briefly stated idea and setting the hook with stories. Photo by ray bernoff my name is josh bernoff and i hate bullshit. after 40 years in academia and the corporate world, i’ve had my fill. so have you. now i’m going to do something about it. on my blog and in my upcoming book writing without bullshit i will analyze why people lie, obfuscate, and ramble on instead of coming to the point. i will show how powerful, bold, direct writing saves us.
Anniversary Josh Bernoff Here are 7 reasons why. 1. thought leaders’ ideas succeed based on emotional resonance, not truth the thought leader’s job is get you to believe in what they have to say, and to share that idea. the key strategies are capturing your attention with a briefly stated idea and setting the hook with stories. Photo by ray bernoff my name is josh bernoff and i hate bullshit. after 40 years in academia and the corporate world, i’ve had my fill. so have you. now i’m going to do something about it. on my blog and in my upcoming book writing without bullshit i will analyze why people lie, obfuscate, and ramble on instead of coming to the point. i will show how powerful, bold, direct writing saves us.