What You Need To Know About Ftc S Proposed Changes To Its Endorsement The federal trade commission today announced it has finalized an updated version of its endorsement guides, which provide agency guidance to businesses and others to ensure that advertising using reviews or endorsements is truthful. The lead up to the july fourth holiday was a busy time for endorsement and testimonial watchers—the ftc issued (i) its final, updated guides to the use of endorsements and testimonials in advertising, (ii) an updated version of its companion faqs—the endorsement guides: what people are asking (with 40 new questions and lots of updated answers and an example), and (iii) its proposed trade.
The Ftc S Endorsement Guides Part 1 Do You Know What You Need To In late june 2023, the federal trade commission (ftc) announced revised endorsement guides to strengthen and clarify guidance for advertisers and address emerging market trends concerning the use of endorsements and testimonials in advertising. the ftc also announced a proposed rule banning fake reviews and testimonials. revised endorsement guides and faqs the ftc’s endorsement guides. The federal trade commission recently released updated guides concerning the use of endorsements and testimonials—commonly referred to as the “endorsement guides.” the updated endorsement guides, which were closely followed by the commission’s proposal of a new endorsement related rule, serve as the latest signal of heightened scrutiny and enforcement in this area. The federal trade commission ("ftc" or "commission") is adopting revised guides concerning the use of endorsements and testimonials in advertising ("the guides"). the revised guides include additional changes not incorporated in the proposed revisions published for public comment on july 26, 2022. The endorsement guides, which have not been formally updated since 2009, reflect public comments received by the ftc since it first published its proposed updates in 2022, and include several departures from the agency’s first proposals that will change marketers’, agencies’ and influencers’ approach to endorsements going forward.
Proposed Changes To Ftc Endorsement Guides The Pma The federal trade commission ("ftc" or "commission") is adopting revised guides concerning the use of endorsements and testimonials in advertising ("the guides"). the revised guides include additional changes not incorporated in the proposed revisions published for public comment on july 26, 2022. The endorsement guides, which have not been formally updated since 2009, reflect public comments received by the ftc since it first published its proposed updates in 2022, and include several departures from the agency’s first proposals that will change marketers’, agencies’ and influencers’ approach to endorsements going forward. Venable partners len gordon and alexandra megaris will present “what you need to know about ftc’s proposed changes to its endorsement guides.” the endorsement guides, first issued in 1980 and last amended in 2009, reflect the commission’s interpretation of how the ftc act applies to endorsements and testimonials in advertising. The ftc takes the position that, because the guides are administrative interpretations of the ftc act and are not themselves regulations, it need not engage in rulemaking to offer this guidance. that said, the ftc has also announced a proposed rule that regarding fake reviews and testimonials.
Ftc Issues Proposed Changes To Endorsement Guides Tricia Meyer Venable partners len gordon and alexandra megaris will present “what you need to know about ftc’s proposed changes to its endorsement guides.” the endorsement guides, first issued in 1980 and last amended in 2009, reflect the commission’s interpretation of how the ftc act applies to endorsements and testimonials in advertising. The ftc takes the position that, because the guides are administrative interpretations of the ftc act and are not themselves regulations, it need not engage in rulemaking to offer this guidance. that said, the ftc has also announced a proposed rule that regarding fake reviews and testimonials.
The Ftc S Endorsement Guides What People Are Asking
Fillable Online The Ftc S Endorsement Guides What People Are Asking